Welcome to your Instagram playground!
This is where you make Langley come alive, one post, one story, one momnet at a time.
Think of yourself as the eyes of the hotel: wha life feels like in the Alps: the people, the food, the laughter, and the everyday moments that make each hotel special.
It's not about filters or perfection - it's about catching the feeling and letting people in.
Ready? Let's show them the view.
Keep it simple and real - you don't need fancy gear or filters. Focus on moments that show what Langley feels like.
Our content mix:
Destination (30%)
Show the environment - mountains, trails, villages, views, snow, sun.
Tip: Use natural light and movement - ski lifts, wind, footsteps, steam from coffee.
Hotel (30%)
Show the hotel as the basecamp: design detials, coxy corners, social spaces, everyday life.
Example: Coffee, skimaps, mornings in the lobby.
People (20%)
Show guests, staff, laughter, action, emotion.
Food (20%)
Show the flavour and atmosphere - not just the plate. Food prep, kitchen, waiting staff.
Tip: Capture movement: pouring wine, steam from a dish, the sound of a pan.
Aim for 2-3 posts per week and a few stories, preferably everyday/every other day. Stories can involve daily life like weather, guests arriving, kitchen moments, views, aprés, or anything spontaneous.
Stories are for quick, real updates:
- SHow what's happening right now
- Weather updates
- Guest activities or behind-the-scenes
- Add music and text to make it fun (only commercial sounds)
Short & friendly captions, be yourself.
3 hashtags are enough
Example:
Delicious dinners at Hotel Gustavia
#langleyliving #dinner #chamonix
For approximately one week/season, one hotel at a time will get do takeover the @langleyhotels account, to post stories from their hotel/destination during the week.
This is a chance to show your hotel's personality, the people, the atmosphere and what makes your hotel/destination special.
Post stories like you normally would (no posts in the feed): short clips, warm moments, food, views, guests and team life.
We'll let you know when it is your turn to do the takeover and go through a few guidelines before you start.
Have fun with it, it's your moment to show your version of Langley life.
Tip: Check out the highlight "Alpe d'Huez" on the @langleyhotels account, for inspiration and insights in what we are looking for.
If a guest tags you or posts something great:
1. DM them "Hi! We love your content - can we share it on our account? We'll credit your account of course!"
2. Always tag or mention them when reposting.
Real guests make Langley look even more real.
Natural light & energy
Real people or atmosphere
Warm and personal tone
Short, simple caption
A few relevant hashtags
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