At each of our hotels, there´s one person - that's you - who helps brng the Langley experience to life online.
This guide is here to help you with posts, tips, ideas and inspiration for creating great content. You don´t have to be an expert. Just capture real moments, atmosphere and the feeling of Langley Life.
We hope you'll enjoy it, have fun and feel proud of what you create.
Langley Brand and Tone
Instagram
TikTok
Tips & Inspiration
Practical info
Support
Langley is all about active relaxation - a mix of activity, nature, great food and warm hospitality.
We want every post to feel authentic, friendly, and alive, just like the experience of staying at a Langley hotel.
When you post, think of yourself as showing the Langley way of life - real moments, great energy, and a sense of of discovery.
Our personality
- Personal - we talk like friends, not like ads
- Active - We show movement, energy, and real experiences
- Bold - We dare to be a bit different, with humor and attitude
Tone of voice
Warm, knowledgeable, adventurous, casual but not sloppy. Fun but never forced.
"Book now & save!"
"Blue skies, fresh snow and no lift lines. Not a bad morning."
Show, don't tell
Let you photos and videos capture the feeling. Real people, real moments, genuine smiles.
Instagram is our main window to the world. The place where guests, friends, and future travelers discover Langley.
It's not about being perfect, it's about sharing the real feeling of life in the Alps: the people, the moments, the atmosphere!
TikTok is where people discover Langley.
It's less about perfection and all about energy, personality, and fun.
Here, we show what it feels like to be a part of Langley:
the snow, the laughter, the food, the unexpected moments.
Think: "The world behind the brochure".
Here we share great examples from other Langley hotels accounts, like our favorite posts or best content ideas.
For now, here are some quick content ideas:
- Sunrise or sunset view from the hotel
- Chef preparing breakfast
- Guests relaxing after skiing
- Weather updates or nsow conditions
- Dinner setup, bar vibes or live music
- Guest stories (with permission)
When in doubt: Show what makes your hotel special.
People love seeing the atmosphere more than polished ads.
Accounts
You'll post directly from your hotels accounts.
Scheduling
Use META Business Suite or schedule posts directly in the app if you want to plan in advance (we advise this)
UGC permission
Always ask before reposting guests photos or videos. (A simple DM like "Hi, we would love to share your post on our account, is that okay?" works great.
Photo storage
Make sure to storage your content somewhere, it´s always good to have some backup!
Reporting
Each month, check what got the most likes/saves/comments and note 1-2 learnings.
You're not alone! If you need help or have any questions, or just want to share something cool you've created, contact:
Marketing Coordinator - Head office
Robyn Palmunger
robyn.palmunger@langley.eu
Marketing Manager - Head office
Frida Nielsen
frida.nielsen@langley.eu
We're here to help you succeed and have fun along the way!
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